Consultant
After more than 30 years of professional export sales and successful brand building experience in leading positions in the FMCG industry it is my belief that establishing a long lasting and fruitful export business is by far more than just observing KPIs and margins of a sales portfolio. Sales to international retail companies may deliver, especially for smaller and midsize companies a quick win and volumes for short term P & L success.
However, at the end of the day your product is exchangeable and will be sacrificed and delisted once a cheaper one appears in the market unless you have built and constructed a valuable product reputation and brand relevance in due time. This is where I come into play and can be of help for your foreign trade business.
I pursue the claim to find individual solutions for your requirements. My services include the following:
Searching for the right business partner for your brand in new export markets as well as detecting new brands for your imports business.
Best practice sharing for both, exports or import business of how to build a brand to a market leading position in its specific market environment (Route to Market).
Setup of an export business for your sales portfolio.
Temporary support of your existing foreign business as freelancer.
Global assistance for your export projects, guidance when needed.
Sparring partner for your initial export development steps.
I am always looking for interesting projects that could benefit from my extensive experience and professional network.